Pros and Cons of Outsourcing

Pros and Cons of Outsourcing ShaQuanvia Jones Potomac College Pros and Cons of Outsourcing What do you do when you need a job done that someone else specializes in? Well, of course you would hire that person to do the job. For instance, when you have a company, there are many parts to the company and each part has a different specialization. So they hire people that can do that job. It is the same way with larger companies. They hire manufacturers and smaller companies that specialize in a certain job to do it for them. This is all called outsourcing. Even though it sounds like myriads of advantages, it also has some disadvantages also.What is outsourcing? Outsourcing is obtaining goods and services from an outside supplier. It is like a contract with someone or a company to do a particular job that they specialize in. A car factory would hire companies that make the different parts of the car. Since the company already has the supplies and machinery for the parts it would be cheaper . In this case, the company that is helping the car factory would be called a service provider. It is providing a service that it specializes in to a larger company. These service providers are also called third-party providers.This name is given because it is the provider behind the main provider. Outsourcing is done in many companies like insurance companies, grocery stores, and many of the big businesses. Pros of Outsourcing With outsourcing comes many pros, or advantages. Outsourcing is very popular in our country and internationally. It helps businesses focus on their priorities or their main functions instead of secondary tasks. For example, if a company was good in handling finances, it would be hired to handle only the finances. Outsourcing also reduces expenses by finding certain industries purposes in areas where important costs are cheaper.If you noticed, many of our clothes or shoes are made in China. This is an example of outsourcing but it is a certain type called offs horing. Offshoring is when companies are outsourcing to foreign countries. America does offshoring because it is cheaper to get goods from China. If outsourcing was not a dependent, a company would not have to worry about trying to communicate with another to get goods and services. By not doing outsourcing, a company will also know what is going on with its product and be aware of any incidents. Cons of Outsourcing Although there are many advantages to outsourcing, there are some disadvantages, or cons.Many of the disadvantages would come from communication. When a company is receiving or purchasing goods from another country, they have to have a way to understand their language. With the diverse languages, it would be very hard; therefore offshoring can cause language barrier concerns. Another issue with offshoring would be the different time zones. The products would have to be ordered at the right time because getting products internationally are hard to do. The products have to be in before a certain time. Although outsourcing makes it cheaper for goods, this may also cause many Americans to lose jobs.If outsourcing was not depended on, a company would have to do all the work by their self which would cost more and take longer. As you can see, outsourcing is a very important and useful thing when it comes to goods and services. It has some downfalls, but staying focused and planning ahead of time would be a very effective plan when hiring specialists or handling business overseas. Outsourcing only helps specialize in certain functions so that companies will not have to come out of pocket for extra expenses. Labor is also cheaper when it comes to outsourcing.

Proposed Market Entry Strategy Essay

1. Executive Summary The use of air conditioning is widespread since it does not only provide appropriate room temperature for electrical equipments that make internet and telecommunication works but also provide comfortable atmosphere for cooling rooms in a houses, trade centers, office buildings and many others. The situation reveals that air conditioning equipments have vital roles in society. However, the use of air conditioning devices is associated with high costs since they consume large power of electrical current. Under such circumstances, the development of efficient cooling and purifying devices become the next stage in the air cooling and purifying development. One of air purifying and cooling products available in the market is EnerVent ®, which developed by Northridge Enterprise. The company understands that to win customers’ hearts, there are four key features that EnerVent ® should possess; they are true Fresh air delivery, low costs and low heating air conditioning in compact design, high quality of air purifiers that are not merely circulating the same air in a room, and capability to eliminate harmful gases, mold, and germs. Concerning the issue, this paper has elaborated several issues concerning the market entry strategy for EnerVent ® including target markets, market potential, competitive market analysis, marketing objectives, marketing mix strategy (product, place, promotion, and place) 2. Introduction 2.1. Development of Air Conditioning and Purifying Products Nowadays, the discussion over the benefits of the sophisticated information technology including computers and telecommunications on business and communication is an endless topic in seminars or exhibitions. However, in order to work properly, such equipments need low-temperature in order to prevent overheating so that the use of high-power air conditioning is vast in the equipment rooms. In addition to the use of air conditioning devices for cooling rooms, they also provide comfortable atmosphere for cooling rooms in a houses, trade centers, office buildings and many others. The situation reveals that air conditioning equipments have vital roles in society. This makes sense since the use of air conditioning is widespread and easily found in almost every place that provide comfortable atmosphere. According to ARI CoolNet, air conditioning has several functional benefits as following: ï‚ § Providing personal comfort ï‚ § Improving productivity in the workplace where it relates to the comfortable place the air conditioning provides ï‚ § Increasing good medical and health services ï‚ § Helping vendors to preserve fresh and frozen foods like seafood, frozen potatoes, sausage an many others ï‚ § Protecting electrical equipment from excessive heating Since the use of air conditioning, previously called as manufactured air, is vital in day-to-day activities, it becomes a significant invention in human history. However, recent air conditioning or ventilation products do not end in the development of fancy casing or cooler temperature but also in several values added features. For example, the invention of Plasma cluster technology, which is capable of killing 99-percent bacterium and viruses including Aviation flue viruses, becomes the Sharps’ competitive advantage that generate revenue for the Japanese company’s air conditioning and cooling products including refrigerators, chillers, air conditioner, air purifiers, to name a few. However, the use of air conditioning products is associated with high costs since they consume large power of electrical current. Under such circumstances, the development of efficient cooling and purifying devices become the next stage in the air cooling and purifying development. 2.2. EnerVent ® Products EnerVent ® is manufactured to fulfill the need for efficient ventilation system that has several features including compact design (small) and lightweight compared to existing whole house and individual room air conditioning system. The EnerVent ® has favorable tagline that clearly target particular customers as following: There is nothing like fresh air from open windows on a Spring day. Yet high heating and air conditioning costs keep homes sealed tight to save money. Harmful odors, gases, mold, and germs stay in. Even quality air purifiers can only clean and circulate the same air. The EnerVent ® system offers the best of both worlds, bringing in and circulating out up to 12 true air exchanges daily without a significant energy penalty† The EnerVent ® jargon suggests that there are four features that the company concerns when developing EnerVent ®; they are Fresh air delivery, low costs and low heating air conditioning in compact design, high quality of air purifiers that are not merely circulating the same air in a room, and capability to eliminate harmful gases, mold, and germs. Concerning the size, Figure 1 shows example of several air conditioning designs that appear to be ‘usual’, large, and ‘compact’ design. (a) GMG (b) Delonghi Figure 1 Several Design of Existing Air Conditioning System Source: OK CHINA INDUSTRIAL LTD, 2007 In addition to size, competition in air conditioning system evolves into the provision of fresh air that circulate the true fresh air from the outside instead circulating the same air. This feature is significantly important since people have great concerns over the raising pollution because of industrial plants discard smoke, the forest fire, bad air-refreshing systems in a house, etc. Generally, air pollution in the U.S., to be precise, and other industrial countries is because acid rain in both the U.S. and Canada in which the US becomes a country that emits a large amount of carbon dioxide as the result of fossil fuels burning; limited resources of natural fresh water, water pollution due to pesticides and fertilizers (â€Å"Air pollution from other countries drifts into USA†, 2005). Concerning the capability of eliminating odor, EnerVent ® also present attractive features since the product is capable of eliminating harmful odors, gases, mold, and germs. In the market, this feature is best represented by Sharp’s Plasma cluster product as shown in the Figure 2. (a) Sharp FU40SEK (b) Sharp FU-S40TA Figure 2 Sharp Air Purifier with Plasma cluster technology Source: Callde, 2007; Pantipmarket, 2007 3. Target Markets Since EnerVent ® has particular characteristics that present the â€Å"true† fresh air to either â€Å"whole houses† and â€Å"individual room†, therefore, the target market for EnerVent ® is as following: ï‚ § Brand of Products : – True fresh air like one from open windows on a Spring day – Eliminate harmful odors, gases, mold, and germs stay in – Low energy consumption ï‚ § Customers’ Preferences : People who concern about the need for fresh air in a room that has capability to eliminate harmful materials at low operation costs ï‚ § Ages : above 25 (this is the age where people use their rational reasons when buying a product). This is important since home electronic industry are fulfilled with advertising that trick customers ï‚ § Income Levels : above $2,500 per month (considering that the price of air Purifying is above $100, see Figure 3) Figure 3 Air Purifier Source: Bizrate, 2007 4. Market Potential and Sales Forecast The market potential for air purifiers from EnerVent ® is people who concerns about the People who concern about the need for fresh air in a room that has capability to eliminate harmful materials at low operation costs. The description suggests that EnerVent ® target both high-end customers since they are more concern about complete features regardless the price and low-end customers since they concern about low-operational costs despite high ownership costs. For high end customers, they realize that air pollution is more influencing the children than adult. All of U.S. researchers open their study about finding the polluted air impact at the children. It is believed that air pollution make the children lung become smaller. This evidence assures that air pollution own the chronic impact. In addition, this impact will be permanent at all of the children until they become adult (â€Å"Air Pollution Might Affect Lung Development in Children, Study Finds†, 2004). Bad air quality give the negative impact to the environmental quality and the financial loss because of the air pollution is not small. Because financially, air pollution will improve the cost, which must be become the responsibility of society. It can be in the form of medical expense for pain suffered, decreasing of the work productivity as an effect of air pollution, and decreasing of the prosperity life. Due to the fact that air pollution may provide unfavorable condition for an entire family; therefore, Northridge Enterprise has wide market potential to sell EnerVent ®, the true air purifier. To be specific the market potential for EnerVent ® is as following: 4.1. Middle and High Class market, Offices and Buildings There are many considerations in the minds of consumers when they are buying air conditioning product. In most parts of the world, air conditioning is the consumption of middle and high-class families, buildings and offices. For these people, cost is not the prime factor of consideration. It is quality that concerns them the most. In the light of this consideration, the Enervent will only gain small portion of the market in this segment because there are many air conditioning products which have better features and higher capacity to regulate air in larger offices. The Enervent on the other hand, can only regulate air in a limited space because it does not have the capability of producing cool air as a regular air conditioning machine. There are however, mid and high class households and small offices that prefer to use air purifier because they like the natural atmosphere of their houses and offices. These are generally smaller establishments or places which have plenty, but small to medium-sized rooms. This represents an opportunity for Enervent to enter the medium and high class households, buildings and offices. The opportunity however, is very small compare to the entire market of air conditioning equipment in the medium and high class market. 4.2. Medium and Lower Income Families Air conditioning needs are not the sole demands of medium and high-class establishments. In the modern realm where people’s desire for quality has been considerably enhanced, the need for air conditioning spreads to the low income families and offices. This represents a better opportunity for Enervent to gain larger portion of the market. This is true because for low income families and low-budget offices, the cost of having a full fledged air conditioning system can be quite overwhelming. In previous times, they generally switch to air purifier products because they are cheaper and do not consume too much electricity. However, the presence of the Enervent creates new and better alternative. These people could gain better quality than average air purifiers and pay cheaper costs than the average air conditioner products (Ward, 2007). 4.3. The market for Air Regulator Machines The rapid development of economy in various regions of the world generated massive demands for air conditioning products. In some markets, the air conditioning products are displaying a rapid increase, like the Indian market and Saudi Arabian. They are potential markets because of their geographic conditions and their economic development. On the other hand, there are also markets that displayed declining tendencies in the air conditioning market development because of the over-crowded markets, like China. In Europe, United States and most of the Asian countries displayed stable or otherwise mild development in the air conditioning market (Wind of Change, 2006). The product is, on the other hand, a revolutionary product filling a niche between the high cost air conditioning equipment and the simple air purifier machine. In a sense it has similar but different markets than those of the air conditioner products. Because of the revolutionary nature of the industry, and the contributions from low income, middle and high class markets elaborated above, I believe that the product will take over approximately 5-10% of the air conditioning market in the end of the first year. Furthermore, being the sole producer of Enervent, then the sales number of the company will be similar to that percentage. For instance, if the US air conditioning market is worth US$ 1 billion annually, then Enervent will generate a sales number of US$ 50-100 million. 5. Competitive Market Analysis The air conditioning industry is a global industry. Most of the modern countries plus several of the developing countries witnessed rapid growth of their air national air conditioning industry. In Saudi Arabia for example, demands for air conditioners is the highest in the world. Analysts have stated that the Saudi Arabian market has become a unique investment opportunities for foreign investors. Although not exactly alike, similar rate of growth can be witnessed in India and other developing countries (Saudi Aircon, 2007). Despite the rapid growth of the industry, Enervent cannot expect to gain the full benefit of the market development. The direct competitor of Enervent is air conditioning itself. Despite their significantly higher prices, they have larger capacity of regulating temperature and the condition of large rooms. Modern air conditioning is also equipped with various features that do not exist in Enervent, like self cleaning device, etc. Furthermore, air conditioning has a better and more widespread reputation that Enervent, which is a new and unpopular product. The competitive advantages of Enervent against the direct competitor are price and efficiency. The product is considerably cheaper, lighter and more far more electricity efficient than the average air conditioning machine. Indirect competitor of Enervent is the cheaper and simpler air purifier. The low cost and electricity efficient device is also quite popular as alternative of air conditioners. They generate significantly less cost than the average air conditioner, but cannot act as a temperature regulator. Many considered that the air purifier and the air conditioner market is not the same. Nevertheless, they are the same. Air purifier is an indirect competitor of both the air conditioner market and Enervent. Enervent has the advantage of temperature control with similarly low cost and efficient electricity compare to the air purifier. In addition to the analysis above, there are also other factors in the air conditioner industry that generates opportunities for Enervent to grow, they are: †¢ The emerging new styles of offices In the modern world, people are not satisfied having the same offices as other companies. In order to facilitate such a need for creative office design. The trend toward more stylish offices generates more complicated buildings with less ventilation. Pursuing efficiency, more employees are stationed in smaller rooms. These conditions generated the need for larger capacities of air conditioning. This is logical because managers have realized that poor air quality in the workplace could result in lack of productivity and worse, sickness (Cunningham, 1986). The necessity for more air conditioning system generates more demands of air conditioning machines. However, because companies are constantly searching for ways to enhance efficiency, their attention turn toward products which can deliver similar performance in air conditioning with less prices and more electricity efficient performance. This leads to opportunities for the newly designed Enervent, an air conditioning machine which are significantly cheaper and much more electricity efficient (Piercy, 1982). †¢ New Competitors The highly competitive environment is created by various factors. For one, the amount of players within the industry also plays a great role in shaping the competitive atmosphere. In the air conditioning market, Far Eastern manufacturers have improved their manufacturing capabilities by cooperating with Japanese producers. The new entrants are expected to influence the European market aggressively by means of targeting an established distributor. These new entrants have significantly lower price structures, thus allowing them to deliver cheaper prices to consumers. This leads to harder and more competitive atmosphere in the industry of both air conditioning machines and air purifier machines. In a sense, this also influences Enerven as an alternative between the two products. 6. Marketing Objectives The hardest mission of a marketer in getting the product accepted and recognized within the local environment. The Enervent is a new product with revolutionary technology. Its first year in the market should be the year of promotion and market penetration. Therefore the marketing objectives should be: †¢ Establish presence in local environment There are various factors that could influence how a product will result revenues and profits within its market. Each local environment has different preferences of how products should be. It is important for Enervent to win the hearts of local society by collaborating with local culture and traditions. The failure to achieve that will create poor and undeveloped sales performance. Thus, one of the most important and early marketing objective should be how to generate connection with local markets (Korey, 1986). †¢ Discover new channel of distributions and marketing In the first year of marketing, new products should be brought throughout the markets using various channels and means of transportations. Getting to know the local infrastructure and how will it affect the business is very much important. Thus, discovering new channel of promotion and distribution is also an important objective (Koney, 1986) †¢ Create a distinction Establishing presence and discovering new channels are usually not enough to get the product running and generate revenues and profits. The product needs features or appearance that will differentiate it from other products. This activity is called brand designing (Keegan, 1989). 7. Marketing Mix In the following chapter I will use existing information to make an assessment of how Enervent should be sold. This assessment is important because it determines the shape of the business offering toward consumers. Re-designing the business offerings has been the core purpose of performing a marketing mix analysis. In terms of Enervent, the following is suggested: 7.1. Product Positioning Strategy Enervent should be well promoted to reflect capabilities of the new and revolutionary product. As implied in previous chapters, the product should be advertised as a brilliant alternative to air conditioning and air purifier. It is the combination of both worlds which brings the best of them. The product can also be advertised as the new revolution in air conditioning. The advertising campaign would have to generate the image that Enervent is the next generation of low cost, low energy air conditioning (Keegan, 1989). As mentioned in previous chapter, the product has different opportunities in different segments of the market. Therefore, there is a need to perform different emphasize on different segments of the market. In the medium to high-class households, buildings and offices, the company should focus on promoting the product as a smart replacement of the average air conditioning system because of its air temperature management capabilities and its low cost and energy efficient nature. This would attract those customers which prefer to maintain the naturality of their environments as mentioned before. On the other hand, in the low-income households and offices, the product should be promoted as the new generation of air conditioning. The product should be promoted as the new and brilliant evolution toward environmental friendliness and quality preservation. Because the company is forecasted to generate more sales in this segment, this characteristic of product positioning (as a revolutionary new generation of air conditioning) should be the main scenario of marketing. Other processes within the product positioning activities which require attention includes: paying attention to manufacturing specifications, labeling and packaging to represent the target market we are aiming and the position of our product. The product must also be tested first before it enters the market. Analysts also suggested that the product should be matched with its surrounding environment, whether in times of sale or distribution. For instance, products that travel through the road should contain different specifications and equipments to products that travel through air (Keegan, 1989). 7.2. Pricing Strategy In marketing mix, price is considered as one of the factor that contributes to the total value of product offering. Despite the high quality of the product, if the pricing strategy does no reflect value (which means the value gained from the purchase is greater than the value of money sacrificed for the purchase), then customers would not be appealed to the product. Price has been the most important consideration in buying air conditioner machines for years. Because of the highly advanced technology and the power needed to perform the task of regulating air throughout the surrounding environment, the average air conditioners cost quite a fortune. In terms of Enervent, I propose a new set of pricing considerations which emphasis on acknowledgement of the segments in which the product will be marketed. In other words, the pricing strategy should reflect discounts, bonuses, price competitiveness, etc. Nevertheless, managers cannot ignore the importance of having a valuable product. The psycography of customers sometimes generates new understanding over the behavior of consumers. For one, consumer often mistaken quality with price. Often we find that if we charge higher, people would buy the product more. Managers in charge of the pricing strategy must have considerable sensitiveness toward the behavior of his/her customers. 7.3. Distribution strategy Distribution is also a factor in marketing and selling products. Companies must have provided their officers with sufficient funding in order to prevent lack of funding in the delivery process. Often, the assignment on distribution is in line with order processing stages. In a sense, distribution is an inseparable part of order processing and the process is not over until the products are delivered successfully to customers. In terms of exporting the Enervent, managers of the distribution process should prepare all the necessary export preparation and documentation. Often shipments failed because of the lack of diligence in preparing the required documentation (Basche, 1971). Distribution management includes managing the cost of distribution. In we are to export Enervent as a part of our central operations, than it is important for us to assign the distribution cost to the recipient instead of to our own cost structure. Forwarding freight is crucial in distribution management. Managers of distribution process must also pay attention to other supporting issues like insurance and arbitration. The lack consideration of these small factors could generate problems in later days. In distributing the Enervent, we must also consider the fact that inventory support is crucial for distribution process. Inventory management and warehousing strategies must be accounted to the nature of the product to prevent losses or diminished product quality. 7.4. Promotional activities In terms of advertising and promotion, we have discussed the need to represent Enervent in different ways for different market segments. On the other hand, if reality forces us to choose, we must choose to represent the largest demands on the market. In the Enevernet case, this means promoting the product as the new generation of air conditioning. Promotions can be performed through ‘indirect forms’, like literature, direct mail, etc. There are also a more direct form of promotion which includes exhibitions and trade shows. Often, the presence of a good sales force is also influential to promotional activities. In marketing Enervent, managerial abilities to motivate sales forces are important to promotional activities. This is important considering the product is new in the market. Another way of motivating the promotional activities is by using agents. External agents who receive commissions are generally more motivated to do their job because of the compensation strategy. Reference †Air Pollution Might Affect Lung Development in Children, Study Finds.† 2004. Retrieved May 9, 2007 from http://www.californiahealthline.org/index.cfm?Action=dspItem&itemID=105505 ARI CoolNet. â€Å"Air Conditioning: Improving the Way We Live.† Retrieved May 9, 2007 from http://www.ari.org/consumer/history/history-ac.html Basche, J.R. Jr. â€Å"Export Marketing Services and Costs†. 1971. New York: The Conference Board, p4. Cunningham, M.T. â€Å"Strategies for International Industrial Marketing†. 1986. In D.W. Turnbull and J.P. Valla (eds.) Croom Helm p 9. Delonghi.  « Delonghi Portable Air Conditioners – Delonghi Portable Air Conditioning.  » 2007. Retrieved May 7, from http://www.delonghi-portable-air-conditioners.co.uk/images/3176.jpg Korey, G. â€Å"Multilateral Perspectives in International Marketing Dynamics†. 1986. European Journal of Marketing, Vol. 20, No. 7, pp 34-42 Keegan, W.J. â€Å"Global Marketing Management.† 1989. Prentice Hall International Editions. OK CHINA INDUSTRIAL LTD. â€Å"Wholesale Air conditioner.† 2007. Retrieved May 7, 2007 from http://www.sz-wholesale.com/shenzhen_China_products/Air-conditioner_1.htm Piercy, N. â€Å"Company Internationalisation: Active and Reactive Exporting†. 1982. European Journal of Marketing, Vol. 15, No. 3, pp 26-40. Saudi Aircon 2007. 2007. Riyadh Exhibitions. Retrieved May 9, 2007 from http://www.recexpo.com/recweb/show_overview.asp?id=79 â€Å"US Market for Air Conditioning.† Worldwide Market Intelligence. Retrieved May 9, 2007 from www.bsria.co.uk/documents/pdf/misc/17200 leaflet.pdf Ward, Susan. â€Å"How to Find and Master a Niche Market.† 2007. Retrieved May 9, 2007 from http://marketing.about.com/od/careersinmarketing/l/aa060303a.htm â€Å"Wind of change in air-conditioning market.† 2006. China Economic Net. Retrieved May 9, 2007 from http://www.chinadaily.com.cn/english/doc/2005-04/27/content_437865.htm

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Protecting the Environment - Research Paper Example As a result of the industrial revolution and globalization, however, today, we are used to a lifestyle that promotes all these ills. However, they are also promoted by governments that work in collaboration with industries that tend to pollute the environment and exploit natural resources in an unsustainable manner. The initiative and the drive to clean up the mess, therefore, need to come from governments across the world. This has been slow in coming but slowly, across the globe, there has been recognition of the political nature of the problem and the need for a political solution for this problem. This paper shall focus on the initiatives that the Brazil government has taken so as to decrease pollution that occurs as a result of the gases that are emitted by vehicles that run on fossil fuels. An energy crisis that occurred in Brazil during the 1970s made the government of this region sit up and take notice of the problem and made it recognize the need for finding a solution that would be long-lasting, to this problem (Hofstrand). This crisis was the result of the scarcity of fossil fuels during the 70s that led a lot of countries to look for means to reduce their dependence on imports for fuel. While most countries switched back to fossil fuels as soon as the crisis was over, Brazil opted for a more lasting and environment-friendly option. In this move, we see how the political will of the government was important in the setting up of the policy that has today reaped rich rewards. The Brazilian government is far ahead of other governments in the sophistication of its machinery and the availability of ethanol- based fuel. The ethanol fuel industry would not have reached the heights that it has reached today if not for the will of successive Brazilian governments that have maintained the production of this form of fuel as a priority and initially offered heavy subsidies to this industry as a result of which many car- manufacturers started producing automobile s that ran on ethanol. By the middle of the 1980s, most of the cars that were being produced in Brazil were ones that ran on ethanol. The response that the private automobile firms made to the scenario that developed was one that was encouraging but was based on the market forces of supply and demand. This scenario came about because of the commercial viability of ethanol- based fuels for the consumers; a situation that evolved out of the government’s policy of providing subsidies to the ethanol fuel industry (Thompson). This made the option of ethanol a profitable one for the consumer classes which in turn influenced the automobile industry to switch to the production of vehicles that ran partially or completely on ethanol. The government’s policy that subsidized the production of these fuels is what was instrumental in the present situation where private players have stepped into the fray, thereby allowing the government to spend more on welfare projects that further enhance the standard of living of the Brazilians. The policies that were followed by the Brazilian government, thus, have enabled the protection of the environment, without compromising upon the goals of development that are important for a developing country like Brazil. This again goes to prove that the protection of

Long Term Investment Decisions Assignment Example | Topics and Well Written Essays - 750 words

Long Term Investment Decisions - Assignment Example Therefore, this study aims at providing a sharp insight on why government regulations may or may not be needed in a market economy. Connectively, the study will put forth possible complexities that Wal-Mart Company may experience when conspiring self expansion strategy rather than a merger. In above connection, the study will put forth the possible forces that may emerge when creating a convergence between stock holders interest and as well as their impact on profitability of Wal-Mart company. 1. Explain why government regulation is or is not needed, citing the major reasons for government involvement in a market economy. Provide support for your explanation. There are various reasons why government regulation may be needed in a market economy among the reasons include; to protect consumers against exploitation by vendors via ensuring goods and services supplied meet health and quality standards (Rodine-Hardy, 2013). Government regulation may be needed to ensure that all business hav e been licensed in order to eliminate illegal business from being carried out. In above connection, government regulations may be needed in order to promote economic stability through application of fiscal and monetary policies (Rodine-Hardy, 2013). ... 2. Justify the rationale for the intervention of government in the market process in the U.S. The need for government intervention arose from the fact that there was an emergence of more powerful and bigger corporation in the United States, creating a need to for protecting small business against stiff and unfair competition (U.S. Department of State). Additionally, during 1930’s the united state experienced economic down turn that made its citizen to complain that capitalism had failed (U.S. Department of State). The citizens called for intervention from the united state government to remedy the situation. The united state government intervened by promoting economic growth, this further led to creation of employment opportunities (U.S. Department of State). Therefore, it can be scrutinized that government interventions is vital not only for individuals but also for the benefits of the entire market economy (U.S. Department of State). 3. Assume that the company’s is con sidering a merger. The possible merger currently faces some threats and that the industry decides on self-expansion as an alternative strategy, describe the additional complexities that would arise under this new scenario of expansion via capital projects. The additional complexities that Wal-Mart Company may experience through self- expansion (via capital projects) include: Financial complexities, whereby, venture capital firm may fail to finance Wal-Mart expansion plan if they perceive some level of intolerable risk (Amann, Maznevski & Steger, 2007). Additionally, Wal-Mart Company may experience hiring complexities when identifying qualified staffs to fill new positions created as a result of expansion (Amann,

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 2

Marketing - Essay Example Market segmentation was introduced in 1956 by Wendell Smith, and since then it has, more than any other marketing concept, been the subject of scholarly discussion and inquiry (Quinn, 2009). His main argument lay in the sense that goods will be able to realize their maximum potential utility if the differences among market segments were recognized and catered to, rather than if goods were produced indiscriminately for the mass market (Foedermayr & Diamantopoulos, 2008). The wisdom in segmentation is that it aids in creating a homogeneous group out of a heterogeneous market, for which a more effective marketing mix may be designed. This enhances the attractiveness of the firm and its products to the target segment, by allowing the company to more ably meet the customers’ perceived needs. Furthermore, the segmentation exercise undertaken by the company in the process of strategizing better enables the company to more specifically determine and understand customer needs, and the criteria by which such needs may be segmented. A closer match could therefore be created between the product design, the marketing approach, and the requirements of the customers (McDonald & Dunbar, 2007). Market segmentation is conceived of as a highly useful â€Å"sense-making† tool, often for the purpose of communicating to the targeted market in the most effective way (Quinn, 2009, p. 253). However, the degree to which it is useful as a tool for creating specific strategic plans is the subject of current debate. A salient criticism against reliance on segmentation as a concept emerged in the 1990s. At that time it became apparent to some scholars that consumer lifestyles continue to grow increasingly fragmented. As a result, market segmentation appears to become more and more ineffective as a valid method for defining the market of a firm (Quinn, 2009; Charles, 2002; Holt, 1997). The idea of â€Å"lifestyle† has been used to define market segments, but more and mor e the concept has become vague and ambiguous. In practice, it has become difficult to define in detail all customers served by a firm or industry, and increasingly the approach to segmentation is to identify the criteria most important to that business and divide the customers into groups according to those categories that are most manageable (Quinn, 2009, p. 255). The variations in lifestyles and the wide variety of differentiated products have created not a few general homogeneous markets; on the contrary, and for some industries in particular, customization of product and service designs have become the standard. For instance, in addressable and interactive communications are profiled against individualized customer analytics and propensity modelling; these assist in determining the likelihood that specific propositions shall be accepted (Bailey, Baines, Wilson & Clark, 2009). 2. What are the different segmentation processes for both B2C and B2B? To understand the different appro aches concerning B2C and B2B markets, it is necessary to define the terms. B2C is short for business-to-customer; that is, the business that supplies the product, whether good or service, is targeting the end user or individual consumer. On the other hand, B2B refers

Bill of Rights Essay Example | Topics and Well Written Essays - 750 words

Bill of Rights - Essay Example Amendment four People have the right to be safe in their houses, effects, and persons, against illogical seizures and searches, shall not be infringed, and no guarantees shall issue, but on likely cause, supported by affirmation or oath, and specifically describing the location of search, and the individuals or items to be seized. Amendment five No one shall be answerable for a capital, or any renowned crime, except on an indictment or a presentment of grand judges, in exception of cases occurring from naval or land forces, or in the military, when in real service in war or public danger times; nor shall any individual be subject to similar offense to be placed in danger of life or extremity, nor shall be forced in any criminal case to witness against himself, nor his life, property, or liberty be deprived without the correct law process, nor shall personal property be taken to be used publicly, without being justly compensated. Amendment six The accused shall enjoy the right to a qu ick and public trial, by a neutral judge of the district and state where the crime was committed, the district should have been determined by law, and to be made aware of the cause and nature of the allegation; to be dealt with the witness in opposition to him; to have an obligatory procedure for finding witnesses in his favor, and to be assisted by the counsel in defending him. Amendment seven At common law suits, where the value in disagreement exceeds twenty dollars, the jury’s right of trial shall be preserved, yet no reality by a judge shall be otherwise be reevaluated in any U.S. court, than in accordance to the common law. Amendment eight Extreme bail shall not be necessary, nor extra fines imposed, nor brutal and strange punishments imposed. Amendment nine The details in the Constitution, of particular rights, shall not be interpreted to disparage or deny others retained by citizens. Amendment ten Those powers not provided by the Constitution to the U.S, nor forbidden by it to the states, are set aside to the states respectively, or to the citizens. The amendments related to due process protections and criminal procedures protect the rights of the accused and the suspected persons, convicted criminals, and criminal defendants. The rights are all provided in the 4th 5th, 6th, and 8th amendments as discussed above (Bruns, 1986). Our group chose on five U.S citizens to interview in order to get a clear understanding of how the public is aware of the Human Rights and the procedures established by the amendments. The interviewees included a male University student, a soldier, a female lawyer, a business man, and a female town clerk. The group interviewed the five citizens basing on: their perceptions and awareness regarding the subject; knowledge on the violation of rights and protection; and knowledge on particular human rights institutions and the process of accessing them. The survey questions to the interviewees were: Have you ever heard of the U .S Constitutional Bill of Rights? Are you aware that the Constitution has a chapter on criminal procedures and protection of essential human rights? How much of the Bill do you have clear knowledge about? By how far have you read the U.S constitution? Do you think the rights are being exercised as provided? Are

The study of organized crime United States of America vs. Afghanistan Essay

The study of organized crime United States of America vs. Afghanistan - Essay Example Towards the end of 2005, the Convention Against Corruption entered into force and its' goal inter alia is to prevent organized crime. The World Bank estimated in 2005 that over $1 trillion is paid in bribes each year to corrupt government officials. The impact is significant. Initially, corruption facilitates drug trafficking, organized crime, money laundering and illicit international money transfers, which can be used to support mechanisms for international terrorists. But the toll on an impoverished nation is even more devastating and real. Against that backdrop, this paper will attempt to define organized crime in the United States, explore its' genesis and discuss the impact of organized crime in the United States. Next this paper will discuss the origins of organized crime in Afghanistan and the Middle East, define the parameters and establish the nexus of organized crime between the United States and the Middle East.Definition of Organized Crime: The American Heritage Dictiona ry defines organized crime. "1. Widespread criminal activities, such as prostitution, interstate theft, or illegal gambling, that occur within centrally controlled formal structure. 2. The people and the groups involved in such criminal activities."Kelly (1994) states "Organized crime" is more than a specific type of "crime," much like a "violent crime" is a subset of all crimes. For example, one can talk about a violent crime and describe a particular incident to others; if the incident's description fits the legal definition of the crime and includes violent acts as a part of its commission, then we understand the incident to be a violent crime. But one cannot talk about "an organized crime" in the same manner, because society and the law does not conceive of "an organized crime" as a similar subset of all crimes; rather, American law has labeled a crime fitting into the category "organized crime" by virtue of other factors, such as inter alia, whether the person committing the cr ime is affiliated with a criminal enterprise and the description of the circumstances surrounding the crime. Kelly, R (1994). Handbook of Organized Crime In the United States. Philadelphia, PA.: Greenwood Press. 5 Organized Crime USA vs. Afghanistan History and Historiography of Organized Crime in USA: Murry Kempton criticized people, whom he called good citizens, for always insisting that [organized] crime is 'un-American' activity, as the Mafia was also taken as un-American concept. (The New York Reviews of Books; 9 April 1992). 'The orthodox model states that organized crime's crucial history is the rise of Italian American organized crime.'. This paper also tries to establish that organized crime, notwithstanding the fact of multicultural facets of it, has indigenous roots too. Alan A. Block

Book Report & Stephen R. Essay Example for Free

Book Report Stephen R. Essay Stephen R. Covey is a well-known writer of many self-help books. He is one of the leading writers in this genre of writing. His book, ‘The Seven Habits of Highly Effective People,’ was published over twenty years ago. Its fifteenth anniversary edition was released in the year 2004 to mark its amazing success. Apart from being a writer, Stephen R. Covey is also a humanist, an academician and a renowned speaker. His clarity of thought and his ability to convey the same to his readers is seen in this book too. This ability if his has also made him a highly influential guru in the field of business management. He has a flair for writing in a style that helps the readers not only understand the intensity and gravity of his ideologies and thought processes, but also helps them apply the same principles and logic to their own lives, sooner or later. This goal of truly helping people attain what they want and need is perfectly achieved in Stephen R. Covey’s books. Stephen R. Covey’s book, ‘The Seven Habits of Highly Effective People’ begins with a quote by David Starr Jordan’ There is no real excellence in all this world which can be separated from right living. ’ One of the main reasons the world has loved this book all these years is that Stephen R. Covey has written about the key elements like integrity, honesty and self-management in a very simple, clear and precise manner. A few key points that will remain memorable forever include the fifth habit of highly effective people where he writes the need for people to first develop the ability to understand others before wanting to be understood. According to Covey (1989), â€Å"You dont have much confidence in someone who doesnt diagnose before he or she prescribes. But how often do we diagnose before we prescribe in communication? † (p. 120). Stephen R. Covey touches a different chord with the readers because in this book he also gives a lot of examples from his own life, be it the problems with his son that he was concerned about and the methodology he sought to adopt to help his son out as a devoted father or the fact that his marriage has reached a dead end. Not because his wife and he had fights or difference of opinion. But, due to the reason that they couldn’t love each other anymore and they felt they would never be able t rekindle that same kind of love and affection they felt for each other earlier. When an author of his stature chooses to tell the readers stories of his life to use it effectively as point of reference to better their own, it translates itself into a genuine self-help book. Before introducing the readers to the seven habits, he prepares them mentally by helping them understand that the bottom line is we need to understand our own paradigms and how to make a A Paradigm Shift TM. According to Covey (1998),† A thousand-mile journey begins with the first step. † (p. 18). Stephen R. Covey has seamlessly integrated all the seven habits as highly essential and necessary elements. Not a single word seems repetitive or out of place as Stephen C. Covey has given this book a very practical and pragmatic outlook. The book is a beautiful amalgamation of the basic instincts and reaction patterns humans have to every situation in their life and what needs to be done in order to receive the most suitable results either at home or at the workplace. A few principles that I have been able to introduce successfully into my life are Stephen R. Covey’s very first habit of being proactive, the third habit that clearly lists how to prioritize objectives in a given time frame and the sixth habit that refers to synergy. My ability to be more proactive has helped me at my work place and has also allowed better and more optimal utilization of my hours at work. I’ve understood the best way to prioritize my meeting at works and my tasks at home, so I never feel stressed out and at the same time I get a lot more time with my family, friends, my loved ones and myself. Stephen R. Covey’s concept of synergy aids the process of developing and establishing better human rapport and interaction. When you think about a particular situation from another person’s or party’s point of view, you in turn, gain a lot insight to turn it into a win-win situation. Stephen R. Covey’s fourth habit is tough as he asks us to think like a winner to ultimately be a winner. He clearly explains the six paradigms of human interaction and stresses on the importance of integrity, honesty, maturity and special term coined by him called ‘Abundance Mentality. ’ According to Stephen R. Covey (1989)† It is the paradigm that there is plenty out there and enough to spare for everybody. It results in sharing of prestige, of recognition, of profits, of decision making. It opens possibilities, options, alternatives, and creativity. † (p. 110). References Covey, R. (1989). The 7 Habits of Highly Effective People. New York, NY: Simon Schuster

The Current Existing Strategy Marketing Essay

The Current Existing Strategy Marketing Essay Firstly, the Nyam Nyam product is produce by Arnotts company from Australia. Arnotts is a large food companies in Asia Pacific region such as New Zealand, Malaysia, Indonesia, Singapore and Japan. The Arnotts company was grown up during the past 146 years ago. One of the company was invested to Arnotts company is Campbell Soup Companys and its iconic brands. So, the Campbell Soup Company as synonymous with Arnotts company selling the favourite biscuits and snacks. Besides that, Campbell Soup company are selling the Nyam Nyam product which is different types of flavor such as Chocoberry, Chocolate, Rice Crispy, Strawberry, Sugar Rice, Mr.Nyam Nyam and Teddy Chocochips. The Anotts company was created a good environment to identify opportunity for reducing water consumption and minimize the use of packaging material which can use recycled material. It also create a Arnotts Foundation to provide a donation to help poor children can study well. Besides that, I think that the Arnotts compa ny has done a good job to satisfy consumer needs and protect earth environment. On the other hands, most properly of the Nyam Nyam product imported from Australia as well as Indonesia. In Indonesia, the manufacturer to produce the Nyam Nyam product as a another franchise manufacture export to another countries. They also maintain the great tasting and quality biscuits to attract the target audience to buy it. It also consider a good choice for consumer to try for it. The Campbell Soup company no just selling the Arnotts product but also selling other brand which is Pergo, Kimball, V8, Cheong Chan and etc. They also leading company specializing in the manufacturer of the sauce and soup. The Nyam Nyam brand is just a categories from the Arnotts company. Arnotts is a brand name which subsidiary of Campbell company. Campbell Soup Company is the leader of maker and marketer of soup in the word. In their Asia Pacific region, headquarter of Campbells company is located at Sydney, Australia. Campbell produce soups, biscuits, beverages and sauces to Australia, China, Korea, New Zealand, Japan, Philippines, Malaysia and Singapore. Campbell brand portfolio includes Arnotts, Tim Tam, Good Time, and Nyam Nyam biscuits. Arnotts brand is Australian first choice biscuit brand which occupy 60 percent market share. Arnotts includes savory and sweet flavours, such as Tim Tam and Tiny Teddy. In 1865, a small bakery opened in Newcastle, north of Sydney. It produced bread and biscuits to local people as well as the crews of ships that docked at the port temporarily. From these small beginnings, a company whose name is synonymous with Australias most favourite biscuits and snacks is being roused up now. Arnotts is one of the largest food companies in the Asia Pacific area. For Australians, Arnotts is not only than a food enterprise, its a piece of Australias history and national icon. It has grown up with Australian over the past 146 years. More than 50,000 Australians work together with Arnotts since past decades. Arnotts also employs several thousand people among Asia Pacific countries such as New Zealand, Indonesia, Japan, Malaysia and Singapore. Arnotts ongoing improvement has been supported by the Campbell Soup Companys investment. Arnotts exported products continue to increase. Australian-made biscuit has been shipped to over 40 countries around the word including USA, Indonesia, Malaysia and etc. As one of the largest food companies in Asis Pacific, Arnotts also involve in environmental policy to fulfill its commitment to run business in a method that respects and protect our family. Arnotts also put efforts on reducing energy consumption. The company is one of the signatories to the National Packaging Covenant. Arnotts intend to minimize the use of packaging material and ensure the environmental influences of consumer packaging waste are under control and minimized. Campbells Malaysia operating since December 1995, is an established multinational food company based in Malaysia with headquarters in the USA and regional offices in Australia. Campbells Malaysia is a world leading company specializing in the manufacture and sales of soup and sauces. Readers Digest recognized Campbells world-class portfolio with an Outstanding Brand Performance award in 2002. Also, Campbell has achieved many awards and certifications. Campbells Arnotts is Asia Pacific business, headquartered in Sydney, Australia, and supplies biscuits, soups, sauces and beverages to Australia, New Zealand, Greater China, Indonesia, Japan, Korea, Malaysia, the Philippines, and Singapore. The brand portfolio includes Arnotts, Tim Tam, Nyam Nyam and Good Time biscuits, Campbells and Swanson soups, stocks and sauces and V8 beverages. They have production facilities in Australia, Indonesia, and Malaysia. They also market and distribute such brands as  Kimball  sauces and  Cheong Chan  ethnic Chinese sauces in Thailand, Brunei, and Vietnam. Product Features The Nyam Nyam product has a different kind of categories of flavor such as Chocolate, Chocoberry, Strawberry, Rice Crispy and Mr.Nyam Nyam. The first of the Nyam Nyam product come out is Mr.Nyam Nyam and is a original taste of the product. After that, the another of flavor of the Nyam Nyam product was come out in the marketplace. Besides that, the important of the box design is differently. Some of the box design is half of the flavor taste and biscuits. For instance, the Chocoberry has three of the place to put the biscuits and chocolate strawberry taste. Furthermore, the box of Nyam Nyam have tall or big size design. Besides, they also using different of color to differentiate which one is the flavor of the product. But, one of the Nyam Nyam product is different from the another which is Teddy Chocochips. The Teddy Chocochips using small teddy design and put inside a chocolate chips. In addition, the Mr.Nyam Nyam and Rice Crispy are using rice crispy but the color are different wh ich is the all pink color and another is colorful rice crispy. On the other hands, they use the tiger as a mascot to represent the Nyam Nyam brand. Most properly of the children will like to eat the Chocoberry flavor because of two taste. Colourful and small size packaging has the qualification to let kids to love it. Vivid designs attract the kids easily from other similar products. The Nyam Nyam logo with rainbow background represents the vigor of small kids. Nyam Nyam offer variety flavours includes chocoberry, chocolate, rise crispy, strawberry and sugar rice. For boys, they may prefer chocolate flavor and for girls, strawberry maybe their preference. Nyam Nyam is the preferable snacks as it includes biscuits and sweets jam. There are two sectors inside the packaging. One is space to put long biscuit sticks and another one is hold the jam. Kids can choose whether they want to moist the sticks with big amount of jam or least. Normally, kids will eat until the jam finish with their dirtied fingers, but they are enjoying with the product. The personalized tiger is the symbolism of Nyam Nyam. Tiger always emerge at the packaging to rouse the kids about Nyam Nyam. We see advertisements with the tiger promote Nyam Nyam. The image of the tiger is affine and it able closer to kids. The tiger put up it thumbs to praise Nyam Nyam, and it is always the most simple way to tell a kid this is a good product for them. On the packaging, the product image is printed and it tells the kids what is inside the product. When kids see it, they know the sweet jam and the biscuit is their preference and they will grab one. Nyam Nyam also provides appropriate calories of one kids daily need. Nyam Nyam is under the brands Arnotts. The flavor included chocoberry, chocolate and strawberry. The packaging consists of the brand Arnotts, the logo Nyam Nyam, the tiger and rainbow. Overall the design is more on cartoon styles with lots of colorful features. The product type is biscuit, flavor is cream and texture is crispy. The size of the cup is suitable enough to fit in the palm with one hand holding Nyam Nyam one hand holding the biscuit. There are two parts inside, with one fills with cream and another fills with stick biscuit. From the information and images of the packages, customers can clearly know about the product features, it is very obvious Current Target Market The target audience of the Nyam Nyam product is children between 6-12 years old. This is because most of the children will like to eat snack and sweet. So, the Arnotts company was create a flavor biscuit in a different kind of box design. Its attract the kids to buy their product and try every taste of the Nyam Nyam product. Before that, the kids was liked the Mr.Nyam Nyam and Rice Crispy which are different of color and chocolate flavor. Nowadays, most of the children will like to eat the chocoberry, chocolate and strawberry flavor and biscuits. In the marketplace, the children have a lot of choice to choose different kind of brands. So, Nyam Nyam was using advertisement to reinforce and capture kids attention. The children may choose Nyam Nyam product. The Arnotts was consider the kids healthy and take action to significantly reduce the level of TFAs(Trans Fatty Acids) in their biscuits by replacing partially hydrogenated animal fats with vegetable oils. It can be lets the children safe to consume the product. With the dispute around advertising to children set to intensify, Arnotts iterate it commitment to not target product to kids who under 12 years old. Arnotts implement its marketing to Children Policy. This action is encouraged by health professionals, academics and consumers. Recently, Arnotts is target at young males. It developed a strategy to reflect guys life facing truth. What reason to make guys dream of stopping in his track and leaving work? Arnotts new advertisement campaign want to rouse guys to enjoy back their relaxing childhood. Arnotts target market is women aged 25-40. The brand was targeting a niche high-class market to perform quality and prestige. Successful women over 30 were included as target audience. Nyam Nyam is targeting kids market. With the increases of purchasing power of people, demand for biscuits has increased. Nyam Nyam is affordable to kids with their own pocket money. Compared with other similar products, Nyam Nyam is attractive with its colorful packaging. Color is a visual language, it encourage participation. Kids are usually attracted by its packaging at first sight. Besides, Nyam Nyam is place in the market with other kids targeting products. The placement of the product also influences the sales of the products. Nyam Nyam place with other kids targeting products mean that they will be able to grab the products easily as usually they will go directly to the part which attract them. Current Existing Strategy The Arnotts company was known that have a lot of competitor in the marketplace. So, they come up a strategy to attract kids to buy their product. They create a competition about correct the sticker can win a grand prize. It also using media to lets kids know about the competition. This kind of the strategy can lead the children to join this event and consume the product. Besides, the prize of this competition can lets kids feel have a chance to win grand prize which is PS3. On the other hands, the Arnotts company are discuss technologies role in menu development. Nowadays, the development of Smartphones and social media are growth up. So, they using Facebook or Twitter to get feedback for guide menu development and recipe development. For the instance, most properly of the children are using smartphones or social media such as Facebook and it can be get consumer feedback and information. Using this information, to reinforce the product features and improve product management. After t hat, Arnotts company has promote the Nyam Nyam product through the advertisement about the chocoberry. In malaysia, most of the kids will like to watch TV and saw the Nyam Nyam advertisement. They will try go to retail or shopping center to buy the Nyam Nyam product. Arnotts current strategy include reduce environmental impact of packaging. It follows the instruction of sustainable packaging guidelines. It tries to reduce the negative effects of packaging to achieve resource efficiency. The implementation of design and procurement starting form a simple and friendly environmental method. For example, Arnotts explore major pack and case optimization opportunities across the range of sweet biscuits. It aspires to optimize packaging without compromising product quality and safety. Arnotts also take care of consumers accessibility. It improve easy-open functionality of it product. With the improvement, consumer will not face the problem of hard to open the packaging and it save effort and convenient for them. The trend today is all about green environment. Arnotts focuses on efficiently collect and recycle packaging. Packaging is a process waste recovery system at all manufacturing sites. Many of Arnotts existing packaging materials already contain recycled material. In2010, 58% of all Arnotts packaging had a minimum of 95% recycle materials. It has built up Green teams at each site to help improvement of waste management. Arnotts also encourages with companies who buy cardboard cases directly as packaging rather than recycling again. It also training staff on the colour coded waste stream manufacture. Follow by the moral values principles, Arnotts shared responsibility throughout whole supply chain. It will review each packaging element and provide consumer the correct concept around the issue of recycling and disposal of packaging. Arnotts continue this plan to encourage anti-littering behavior. It company also have a no-plastic bag policy at staff sites. The company gives a free multi-use bag for every employee. This is used to remind the staff to consider the environment when grocery shopping. Arnotts has sustainability resources and the responsibility to identifying initiative of carbon footprint can be reduced. Campbells Arnotts has a core business strategy which is advance a powerful commitment to sustainability and corporate social responsibility. Therefore, it always abides by its promise. Campbell Arnotts only advertise food and beverage products to children under 12 years old if those products represent healthy dietary choices. Their advertising messages are in the context of a healthy lifestyle, designed to encourage the target audience. Since healthy lifestyles became common nowadays, advertising messages is important to influence the kids and also their parents whom educate them. Effective advertising messages are able to affect the brand positioning and brand loyalty in consumers mind.

Sudden Infant Death Syndrome SIDS and African Americans Essay -- Crib

Sudden Infant Death Syndrome and African-Americans Sudden Infant Death Syndrome (SIDS) is a condition that many people still are trying to figure out why it happens to these babies. This syndrome is described as an unexplained death of an infant younger than one year of age. SIDS is frightening because it can strike without warning and affect a good, healthy infant. Most SIDS deaths occur at night and without warning. SIDS victims may have been down for sleep for as little as ten minutes, they show signs of struggle or suffering. Although SIDS is commonly associated with an infants sleep time, and often occurs in the crib. This event is not limited to the crib and may occur anywhere the infant is sleeping, deaths have occurred in infant seats, car seats, strollers, and in the parents' bed. Infants that die a SIDS death do not show signs of suffering, it appears as if they simply fell asleep and did not wake up. Commonalities that define a SIDS death are: †¢ the major cause of death in infants from 1 month to 1 year of age, with most deaths occurring between 2 and 4 months †¢ sudden and silent death in a infant that was seemingly healthy †¢ currently, unpredictable and unpreventable †¢ a death that occurs quickly, often associated with sleep and with no signs of suffering †¢ determined only after an autopsy, an examination of the death scene, and a review of the clinical history †¢ designated as a diagnosis of exclusion †¢ a recognized medical disorder listed in the International Classification of Diseases, 9th Revision (ICD-9) †¢ an infant death that leaves unanswered questions, causing intense grief for parents and families Prior to extensive research in S... ...t will provide the basis of eliminating SIDS as a cause of infant death. (Goyco, 1990) Works Cited Brandenburg, Mark A., Child Safe : A Practical Guide for Preventing Childhood Injuries Corr, C.A., Fuller, H., Barnickol, C.A., and Corr, D.M. (Eds).Sudden Infant Death Syndrome: Who Can Help and How. New York: Springer Publishing Co., 1991. Goyco, P.G., and Beckerman, R.C. "Sudden Infant Death Syndrome."Current Problems in Pediatrics 20(6):299-346, June 1990. Willinger, M., James, L.S., and Catz, C. "Defining the Sudden Infant Death Syndrome (SIDS): Deliberations of an Expert Panel Convened by the National Institute of Child Health and Human Development."Pediatric Pathology 11:677-684, 1991. National Center for Health Statistics. "Advance Report of Final Mortality Statistics, 1988."Monthly Vital Statistics Report, Vol. 39, No. 7, Supp. 1990, p. 33.

Cryptography Essay -- Data Encryption

Cryptography is such a broad part of our lives we do not even notice the smallest applications, shopping on eBay or watching satellite television. I bet you even used cryptology when you were in school and did not even know it. Ever write a message in numbers instead of letters? Each letter of the alphabet correlated to its number position in the alphabet. The number sequence 3,16,25,12,20,15,12,15,7,25 equals cryptology. This is a form of cryptology in its most basic form. Webster's dictionary defines Cryptography as : n. 1. The act or art of writing in code or secret characters; also, secret characters, codes or ciphers, or messages written in a secret code. 2. The science which studies methods for encoding messages so that they can be read only by a person who knows the secret information required for decoding, called the key; it includes cryptanalysis, the science of decoding encrypted messages without possessing the proper key, and has several other branches; see for example steganography. [1] Cryptographies main purpose is to hide messages and information. One of the earliest forms of cryptography was the rearranging of letters in messages. This was known as transportation ciphers. A cipher is a system in which plain text, usually the letters, are transposed or substituted according to a predetermined code. Another early form of cryptography was the substitution of letters. One cipher was named after Julius Caesar who was said to have used a 3 letter shift. This involved substituting a letter with another letter in the alphabet three positions away. Caesar used this method to communicate with his generals in wartimes. [2] Cryptography tries to protect the confidential nature in the communications of military leaders ... ...to keep secret. References 1. http://www.webster-dictionary.net/d.aspx?w=Cryptography 2. http://en.wikipedia.org/wiki/Cryptography 3. Eerdmans Commentary on the Bible, James D G Dunn, John W Rogerson, eds., Wm. B. Eerdmans Publishing, 2003, ISBN 0-8028-3711-5 4. Kama Sutra, Sir Richard F. Burton, translator, Part I, Chapter III, 44th and 45th arts. 5. David Kahn, The Codebreakers, 1967, ISBN 0-684-83130-9. 6. http://www.cnn.com/SPECIALS/2001/nsa/stories/crypto.history/ 7. Whitfield Diffie and Martin Hellman, "New Directions in Cryptography", IEEE Transactions on Information Theory, vol. IT-22, Nov. 1976, pp: 644-654. 8. http://www.webopedia.com/TERM/S/SSL.html 9. http://computing-dictionary.thefreedictionary.com/TCP%2FIP+port 10. http://news.com.com/FAQ+Sonys+rootkit+CDs/2100-1029_3-5946760.html?tag=nl 11. http://www.rsasecurity.com/node.asp?id=1158

Essay --

INTRODUCTION Double stranded breaks (DSB) occur frequently in eukaryotic cells. It can be caused by many factors such as ultra violet radiation, reactive oxygen species, ionizing radiation et cetera (Lieber,2010). DNA damage leads to rapid growth of tumor leading to cancer. Hence it is very important to repair it before the cell undergoes further division. Two mechanisms of repair system can occur in the cell – homologous recombination (HR) and non homologous DNA end joining (NHEJ). These repair systems along with their mechanism and the repair factors associated with it has been analyzed in this paper. In order for repair factors to access the DNA that are packaged, chromatin remodelers are essential to open the DNA. One way of DNA being packaged is to wrap around a structure known as nucleosome. Thus, the authors have focused on the disscociation of nucleosome and the role of chromatin remodeler during the process of nonhomologous and homologous repair. Experiments were conducted to det ermine whether nucleolin,a protein with chaperone activity, works as a chromatin remodeler and promotes dissociation of histones from nucleosome in areas of double stranded break. In addition to this, further investigation was done to determine its role in recruitment of repair factors. During transcription, chromatin remodelers such as switch/sucrose nonfermentable (SWI/SNF) and facilitates chromatin transportation (FACT) eliminates H2A/H2B dimer allowing transcription factor to interact with DNA (Belotserkovskaya,2003). Experiments involving knockdown of FACT subunit was conducted to test whether nucleolin has â€Å"FACT-like histone chaperone activity† due to its role in H2A/H2B dimer removal in areas of double strand breaks. If the results of knoc... ... MRN complex. In addition to this, nucleolin is a vital component for recruiting repair factors like XRCC4, RPA 32 et cetera. Absence of nucleolin not only affects nucleosome disassembly but decreases the efficiency of double stranded break repair. Hence, this paper allowed further analysis of the different repair systems that occur in DNA double stranded break site at different cell cycles and the recruitment of resultant repair factors. It not only expanded my knowledge of protein (nucleolin) structure and function, but also enhanced my ability to analyze the role the various components that are involved in repair system. Further analysis of recruitment of Asf1 and factors that affect the rate of nucleolin function can be performed in future. Understanding such mechanisms is useful to advance further in the field of medicine to prevent diseases caused by mutation.

Native Americans Mascots Essay

Imagine yourself at a sporting event. You are enjoying the last bite of your foot-long hot dog, anticipating the moment the half time show will begin. Out comes the shoe-less, plaid-shirt wearing, ripped and dirty blue jean sporting mascot. His name is â€Å"Billy Bob– the wildest hillbilly in the boondocks. † He goes running around, chugging down his fake moonshine and spitting tobacco. Being a native of Appalachia, you find yourself upset, and state this to be extremely offending. However, your sister who is attending the game with you casually laughs it off, stating that it is just hilarious. The disagreement between siblings from the same background can be compared to the discontent many people face when concerning the use of Native American Mascots. We will be reviewing the varying opinions and beliefs on the matter of using Native American symbols at sporting events. There are many people who believe that it is very disrespectful towards Native Americans. Not only is it demeaning the values that they believe in, but it is also poking fun at their image in a very negative way. However, there are also the people who feel that using the names of Native Americans and their image is not only very honorable, but is a helpful reminder to people of the fight that they once went through. We are going to take a look at some of the different standpoints on the matter, some statistics, and even some cases that have resulted from this dispute. Honoring Native Americans is what many believe the mascots do. Those who support the use of these symbols and identities are convinced that they show their admirable characteristics and reflect them positively. In June of 2007, there was a law signed by Governor Phil Bredesen, for the state of Tennessee to be able to â€Å"continue to honor certain persons or cultures through the use of symbols, names and mascots† (Holliday. ) However, the bill stated that it would be void in the circumstance that these Native American symbols were being portrayed as demeaning or in an obscene way. If the school is actually recognizing the positive qualities of the Native Americans, then the use of their symbols as mascots should not be an issue. Of course, there are those who are easily offended and oppose this idea. On this side of the debate, there are other issues that come into view. For the schools that are not using Native American mascots appropriately, they would be required to not only have their traditional name change, but require new uniforms and gear. This could result in the fans holding prejudiced opinions towards the Native Americans, which in return could be more harmful than before. Many cannot see why using Native Americans and their images as mascots or logos could be considered negative or even disrespectful. What they do not understand is the potential stereotyping that is associated with these images. Coming from a place such as Appalachia, I can concur with these stereotyping insecurities. A study published in Basic and Applied Social Psychology states, â€Å"If American Indian mascots are regarded as negative stereotypes then their psychological effects will also be negative. For example, activating negative stereotypes is associated with disengagement, lower self-esteem, and decreased aspirations for careers and leadership† (Stone. ) It goes on to speak of the potential for positive stereotypes, but that does not always guarantee a positive outcome. There is also a mention of how positive stereotypes can lead to negative consequences. An example of this is a woman who is considered warm and affectionate, and how she is in return believed to be weak, basically less competent. The offensive repercussions from these mascots have some people hoping and working towards a change. Arguers against the use of Native American mascots believe that teams could just as well play under a different team name. The offensive cartoons or taglines that are associated with a team’s merchandise could lead to the negative stereotypes of Indians as savages, which is said to be the starting line on the path to racism. In 2005, the NCAA took a stand for what they believed was right and what they thought the public wanted; they banned the images and nicknames of Native Americans in post season tournaments. They removed any nicknames and images that could be seen as â€Å"hostile† or â€Å"abusive. † Starting in February of 2006, mascots would not be allowed to perform at halftime shows, and their cheerleaders and band members would not be able to wear American Indians on their uniforms. One school in particular believed that this was wrong and very quickly complained and even threatened legal action. The president of Florida State, home of the Seminoles, T. K. Wetherell said in a statement, â€Å"I intend to pursue all legal avenues to ensure that this unacceptable decision is overturned, and that this university will forever be associated with the ‘unconquered’ spirit of the Seminole Tribe of Florida† (The Florida State University. ) While the NCAA officials admit they can’t force the schools to change their nicknames or logos, they are making a statement they believe is long overdue. In some states, such as New York and Maryland, there have been similar courses of action taken in order to resolve this debate. The Commissioner of Education of New York, required schools to discuss the issue with the directive that â€Å"the use of Native American symbols or depictions as mascots can become a barrier to building a safe and nurturing school. † The Maryland Department of Education decided that the schools in Maryland must deliberate the issue. In result, approximately half of its schools decided to change their logos. Some were left undecided, leaving less than half with their original names. Just like the debate on whether this use is morally right or wrong, the decision seems to be split. Other state boards of education have considered similar actions. Minnesota and North Carolina are just a few. In Kansas and Michigan, there are recommendations to completely discontinue these names, and seek some more appropriate ones. In the past three decades, most colleges that held mascots or names that were Native American have rid them from their halls (Taylor.) In the Chronicle of Higher Education, it states â€Å"Today about 58 colleges nationwide have Native American mascots, and besides Illinois, only four compete at the high-profile Division I-A level: Arkansas State University, Florida State University, the University of North Dakota, and San Diego State University† (Selingo. ) The statistics have some questioning the time and effort that many have spent on the issue. Biology professor, Stephen J. Kaufman at Illinois stated, â€Å"The amount of time and effort all sides have spent on this issue is absurd. The Revolutionary War took 7 years, the Civil War 4 years, and here we are in our 15th year. † The fifteen year debate he is speaking of is that of the decision whether the University of Illinois Chief Illiniwek is an appropriate display of Native American characteristics (Sellingo. ) This debate has been going on for many years, and will probably continue to be argued. On this debate, I am on the fence. If honoring Native Americans is the intention, and it is done correctly, I see no wrong in using Native American mascots. However, any occurrences where the mascots are not acting or representing their namesakes properly should be removed. The main concern should not be the school or the consequences that could come from removing these mascots. The focus, as it should always be, must be on the ones being portrayed. The battle of whether the use of Native American mascots and symbols is right or wrong, is still ongoing. This debate will probably never cease, because there will never be one unanimously decided solution, for not everyone sees it one way or the other. Either our society is going to have to learn to respect others, or we are going to have to eliminate the possibility of unfair treatment and discrimination. Both seem to be out of our own hands, and not to be pessimistic, but quite unattainable. However, only the future holds the true answer to this ongoing debate. We can only hope for a fair solution. Works Cited â€Å"Florida State University responds to NCAA decision banning use of Native American symbols. † The Florida State University. Web. 20 Jul. 2012. . Holliday, Courtney. â€Å"Tennessee Votes to Protect American Indian Mascots . † First Amendment Center . Web. 20 Jul. 2012. . â€Å"Indian Mascots in Sports. †Ã‚  Scholastic Action  34. 5/6 (2010): 30. MasterFILE Premier. EBSCO. Web. 20 Jul. 2012. Joseph M. Stone, et al. â€Å"Of Warrior Chiefs and Indian Princesses: The Psychological Consequences of American Indian Mascots. †Ã‚  Basic & Applied Social Psychology  30. 3 (2008): 208-218. Academic Search Premier. EBSCO. Web. 20 Jul. 2012. Selingo, Jeffrey. â€Å"An Honored Symbol to Some, a Racist Mascot to Others. †Ã‚  Chronicle of Higher Education50. 41 (2004): A20. MasterFILE Premier. EBSCO. Web. 20 Jul. 2012. Taylor, Kelley R. â€Å"Mascots, Team Names, and Cultural Sensitivity. †Ã‚  Education Digest  68. 2 (2002): 43. MasterFILE Premier. EBSCO. Web. 20 Jul. 2012.

Cement Clinker Manufacturing Process Manual

What is cement? Cement is a fine powder which sets after a few hours when mixed with water, and then hardens in a few days into a solid, strong material. Cement is mainly used to bind fine sand and coarse aggregates together in concrete. Cement is a hydraulic binder, i. e. it hardens when water is added. There are 27 types of common cement which can be grouped into 5 general categories and 3 strength classes: ordinary, high and very high. In addition, some special cements exist like sulphate resisting cement, low heat cement and calcium aluminate cement.The quarry is the starting point Cement plants are usually located closely either to hot spots in the market or to areas with sufficient quantities of raw materials. The aim is to keep transportation costs low. Basic constituents for cement (limestone and clay) are taken from quarries in these areas. A two-step process Basically, cement is produced in two steps: first, clinker is produced from raw materials. In the second step cement is produced from cement clinker. The first step can be a dry, wet, semi-dry or semi-wet process according to the state of the raw material.Making clinker The raw materials are delivered in bulk, crushed and homogenised into a mixture which is fed into a rotary kiln. This is an enormous rotating pipe of 60 to 90 m long and up to 6 m in diameter. This huge kiln is heated by a 2000 °C flame inside of it. The kiln is slightly inclined to allow for the materials to slowly reach the other end, where it is quickly cooled to 100-200 °C. Four basic oxides in the correct proportions make cement clinker: calcium oxide (65%), silicon oxide (20%), alumina oxide (10%) and iron oxide (5%).These elements mixed homogeneously (called â€Å"raw meal† or slurry) will combine when heated by the flame at a temperature of approximately 1450 °C. New compounds are formed: silicates, aluminates and ferrites of calcium. Hydraulic hardening of cement is due to the hydration of these compounds. The final product of this phase is called â€Å"clinker†. These solid grains are then stored in huge silos. End of phase one. From clinker to cement The second phase is handled in a cement grinding mill, which may be located in a different place to the clinker plant.Gypsum (calcium sulphates) and possibly additional cementitious (such as blastfurnace slag, coal fly ash, natural pozzolanas, etc. ) or inert materials (limestone) are added to the clinker. All constituents are ground leading to a fine and homogenous powder. End of phase two. The cement is then stored in silos before being dispatched either in bulk or bagged. What is concrete? Concrete is a solid material made of cement, sand, water, aggregates and often with admixtures.When fresh, it has a certain workability and takes the form of the mould into which it is put. When set and hardened, it is as strong as natural stone and resists time, water, frost, mechanical constraints and fire. Typically, concrete is the essentia l material used in all types of construction [residential (housing), non-residential (offices) and civil engineering (roads, bridges, etc. )]. Read more: http://www. crusherindustry. com/ skype: anna. smith20121 Email: [email  protected] com

Affirmative Action As A Means To Diversify The U.S. Workforce

In the USA, federal affirmative action regulations are supplemented by state and municipal laws and ordinances. Furthermore, the laws that constrain affirmative action in the workplace are related but not identical to those that control affirmative action in university and college admissions.At the federal level, the Equal Employment Opportunity Commission (EEOC) and the Office of Federal Contract Compliance Programs (OFCCP) are responsible for most equal opportunity and affirmative action regulations and enforcement.When considering the effects of affirmative action, the interests of various stakeholders must be taken into account. The primary stakeholders are the target groups, other non-target groups, organizations that have affirmative action plans (AAPs) and society at large. The phrase ‘effects of' implies a causal relation.However, causal conclusions can rarely be drawn in affirmative-action research because scholars cannot control whether organizations have AAPs or the dimensions (e.g. race and gender) that determine who is targeted by those plans.The purpose of affirmative action is to improve the outcomes of target groups. Research indicates that the size and even the existence of demonstrated benefits on employment have varied across time, location, target group and job level (Holzer and Neumark 2000; Smith 2001).In addition, minority status (African American or Hispanic) contributes to college and university admission only among the most selective institutions, where it increases the probability of admission by up to 10 per cent (Kane 1998). Among African Americans, admission to such selective colleges and universities is associated with an increased probability of graduation, post-baccalaureate education and professional success (Bowen and Bok 1998).On the other hand, the use of affirmative action in the USA is associated with decreased employment outcomes for white males (Holzer and Neumark 1999, 2000).The relative paucity of ‘reverse discrimination' charges filed with the EEOC suggests that these effects are due primarily to the elimination of the privileges often enjoyed by white males rather than to the use of strong preferences for female or minority applicants.Because elite universities reject so many whites and accept so few minority students, the negative impact of affirmative action on white applicants is quite small (Kane 1998).On a broader scale, the long-term effect of having a diverse student body appears to be positive for all groups and for society as a whole. Diversity in higher education is associated with individual changes in attitudes and abilities that enhance participation and success in an increasingly diverse democratic society (Bowen and Bok 1998; Gurin et al 2004).Opponents of affirmative action argue that workplace AAPs depress the performance of organizations, which are forced to hire less competent employees.Supporters argue that affirmative action improves organizational performance b y eliminating economically inefficient discrimination and increasing workforce diversity. Research finds that organizations that use affirmative action in selection tend to hire minority individuals whose educational credentials are slightly lower than those of their white male hires.However, this difference in education does not lead to a corresponding difference in performance, perhaps because these organizations have developed superior human resource practices that enable them to identify high potential individuals and improve their capacities after they are hired. In short, workplace affirmative action does not appear to have a substantial effect, either positive or negative, on organizational performance (Holzer and Neumark 1999, 2000).An important question is whether individuals who are selected in the context of an AAP are stigmatized by others. The discounting principle of attribution theory suggests that one's confidence in the importance of a potential cause is lower when other plausible causes are available.For example, if a Hispanic man is hired by an organization with an AAP, two plausible causes for his selection are competence and ethnicity. But if the organization does not have an AAP or if the new hire is a white male, the remaining plausible cause for selection is competence.Ratings of the new hire's competence would therefore be lower when he or she is a target group member than in other situations. Experimental research finds precisely this effect.This stigmatization can be eliminated by providing unequivocal evidence of the new hire's competence, but it is not eliminated by ambiguous evidence of competence (Heilman et al. 1998). Given the continued prevalence of negative stereotypes of racial minorities, along with the common assumption that affirmative action involves preferential selection, it is likely that stigmatization is relatively common.Although most research on stigmatization has focused on the workplace, the same logic applies t o college and university admissions. Virtually all research in this area has been limited to evaluations of paper stimuli; the extent to which such stigmatization is maintained in the context of workplace interactions is unclear.

Risk Assessment

2. 1 Legislation The need for an employer to carry out risk assessment has been a requirement of health & safety legislation for many years. A summary of the risk assessment requirements is as follows: a) The Health & Safety at Work etc Act 1974 Sec 2 – Requires an employer to ensure the health, safety and welfare of his employees so far as is reasonably practicable. The process of risk assessment has therefore to be applied to determine what is â€Å"reasonably practicable† action in controlling any particular hazard. ) Control of Asbestos at Work Regulations 1987 Reg 5 – Requires an employer to carry out an adequate assessment of the exposure of employees to working with asbestos. c) The Control of Substances Hazardous to Health Regulations 1988 & 1994 Reg 6 – Requires an employer not to carry out any work liable to expose any employee to any hazardous substance unless a suitable and sufficient assessment of the risks created by that work has been undert aken and appropriate control measures are identified and implemented. ) The Noise at Work Regulations 1989 Reg 4 – Requires an employer to ensure that a competent person carries out a noise assessment when employees are exposed to noise levels above the action levels prescribed. Suitable control measures should be identified and implemented to reduce the risk of hearing damage. e) The Personal Protective Equipment at Work Regulations 1992 – Require an employer to ensure that personal protective equipment (PPE) is suitable for its purpose (regulation 4), which implies that a risk assessment should be carried out to match the level of protection provided with the hazard present. Risk Assessment 2. 1 Legislation The need for an employer to carry out risk assessment has been a requirement of health & safety legislation for many years. A summary of the risk assessment requirements is as follows: a) The Health & Safety at Work etc Act 1974 Sec 2 – Requires an employer to ensure the health, safety and welfare of his employees so far as is reasonably practicable. The process of risk assessment has therefore to be applied to determine what is â€Å"reasonably practicable† action in controlling any particular hazard. ) Control of Asbestos at Work Regulations 1987 Reg 5 – Requires an employer to carry out an adequate assessment of the exposure of employees to working with asbestos. c) The Control of Substances Hazardous to Health Regulations 1988 & 1994 Reg 6 – Requires an employer not to carry out any work liable to expose any employee to any hazardous substance unless a suitable and sufficient assessment of the risks created by that work has been undert aken and appropriate control measures are identified and implemented. ) The Noise at Work Regulations 1989 Reg 4 – Requires an employer to ensure that a competent person carries out a noise assessment when employees are exposed to noise levels above the action levels prescribed. Suitable control measures should be identified and implemented to reduce the risk of hearing damage. e) The Personal Protective Equipment at Work Regulations 1992 – Require an employer to ensure that personal protective equipment (PPE) is suitable for its purpose (regulation 4), which implies that a risk assessment should be carried out to match the level of protection provided with the hazard present. Risk Assessment 2. 1 Legislation The need for an employer to carry out risk assessment has been a requirement of health & safety legislation for many years. A summary of the risk assessment requirements is as follows: a) The Health & Safety at Work etc Act 1974 Sec 2 – Requires an employer to ensure the health, safety and welfare of his employees so far as is reasonably practicable. The process of risk assessment has therefore to be applied to determine what is â€Å"reasonably practicable† action in controlling any particular hazard. ) Control of Asbestos at Work Regulations 1987 Reg 5 – Requires an employer to carry out an adequate assessment of the exposure of employees to working with asbestos. c) The Control of Substances Hazardous to Health Regulations 1988 & 1994 Reg 6 – Requires an employer not to carry out any work liable to expose any employee to any hazardous substance unless a suitable and sufficient assessment of the risks created by that work has been undert aken and appropriate control measures are identified and implemented. ) The Noise at Work Regulations 1989 Reg 4 – Requires an employer to ensure that a competent person carries out a noise assessment when employees are exposed to noise levels above the action levels prescribed. Suitable control measures should be identified and implemented to reduce the risk of hearing damage. e) The Personal Protective Equipment at Work Regulations 1992 – Require an employer to ensure that personal protective equipment (PPE) is suitable for its purpose (regulation 4), which implies that a risk assessment should be carried out to match the level of protection provided with the hazard present.